What is it about dUCk scarves?

By now, I think most Malaysian ladies are pretty familiar with the dUCk scarves since its launched in 2014. Targeting ''cool and stylish ladies who appreciate a dash of luxury in their lives'' the brand has almost become like a cult to those loyal to it. These proud dUCk owners, who see themselves as true or genuine duckies would go all the way just so they can get a piece of the limited edition(LE) scarves produced.

The dUCk scarves collections range from premium basics to prints and inners. Their premium basics are various materials like Bamboo, Georgette, Jersey, Mixed Crepe, Peachskin and crowd favourites; Satin Silk. While the prints, which are mostly produced in LE are Blurred Lines, Kaleidoscope, KL Scarf, Singapore Scarf, Raya Weave, Mother's Day Scarf and the Eid Songket Scarf. The brand also collaborated with other brands like aere and latest product includes dUCk x Bowerhaus which has been showing in my instagram feeds for weeks.

Credit: Harpersbazaar

Credit:Nst

I'm definitely not what one would call a true duckie since I only have two dUCk scarves in my wardrobe. Nor do I feel at all alienated when people around me are all geared up, ready for the dUCk battle every time the LE is being released. What interest me most is the whole ''dUCk scarves phenomenon'' and people's amazing reactions to it.

1. Pricing
 

Each premium basic can cost you RM130 and RM260++ for prints. The Mother's Day LE Scarves (with twillies) is the most expensive with RM300 for every purchase. (updated: the retail price for dUCk x Bowerhaus is RM400). Reasonable or a tad too much? Who am I to judge? There are several occasions of course when you see some hardcore duckies proudly showing their closet full of dUCk scarves enough to purchase a MyVi!!

2. LE release

Whenever the dUCk team announces the release date, which can either be the night before or the morning of the release, expect a website crash. Major. This has been happening since the earliest LE scarves up to the Eid Songket scarves release. People just went nuts over it. These people were online way before the release time and the product were out of stock (oos) in minutes. I repeat, in minutes. The issues are a) Some products are said to be available but once they are in your cart, they are oos b) Products that are supposedly secured in your cart suddenly, poof, gone. c) The need to refresh your pages throughout the payment process and even when you think you have succeeded, you will soon realize that the scarves are gone d) Some can't even view the website pages. They have to type a specific URL address just to view the said pages. Thanks to the dUCk community in the instagram. 

Here, is when the fights get ugly. People get really angry so some would leave some nasty comments to the dUCk team as well as to the owners of Fashion Valet, Vivy and Fadza. Some would be nice enough to leave suggestions and there are also those who are kind enough to swap or resell the scarves purchased earlier. But I notice that there is always the matter of us and them. Us, the true duckies and them, the personal shoppers (PS). (People like me seems to be unfit anywhere, so we are definitely out of the equation)

Bear in mind that the duck scarves will also be restocked in Fashion Valet store in Bangsar so expect  a major turn up and long queues by true duckies and PS alike. The inability to grab one of the scarves will broaden the gap of these two groups. Each of them accusing the other of their unfortunate situations. PS are there initially to help ease those who would love to own the scarves but they are unable to do so because a) they don't have the luxury of time, fighting the online battle and b) they probably live outside KL so they can't go to the Bangsar store or dUCk store in Pavillion. And because of this they are willing to pay extra charge to these PS. So it is a win-win situation. Undeniably, there are some PS who would charge way too much, double and triple the price and yet there are still those who would agree to pay. So, the true duckies (serius dUCk scarves collectors) are blaming these PS for, I guess, making a business out of people's desperation..? To me, yes and no to some degree.  If there is no demand, there is no supply. Who are we to say that those who are willing to pay even when the price is steep are not true duckies? I mean, maybe that is the only way for them to own one? Maybe, there shouldn't be any limited edition scarves, then everyone can own one. No battle and all are happy. Keep on restocking them like the Mother's Day LE. It will solve the problem. Yet, you'll still see people complaining that the exclusivity is gone when it is no longer LE. So what do they want exactly?

It is simple really. If you get it, good for you. If you don't, it is not your rezeki.

3. The trend

Sometimes, it is easier to let ourselves to be sucked into the "in" thing especially with all things viral at the moment. The"Samyang"maggi, the "Shell Out"eating culture, the Korean made up face, the I want the same indoor plant in my living room, the dUCk scarves etc. Go ahead and experience all that. Just remember to not let all these define you just because you want to fit in or stay current. Celebrate your own you. And be you!!!!

So what are your thoughts? Feel free to share.